Sometimes I draw, sometimes I look through a lens

Product Design

After I got my degree as an Industrial Design Engineer at
The Hague University of Applied Sciences in 2001, I developed myself as a Designer Look And Feel. My strengths are sketching, brainstorming and aesthetics. My goal in life is to make everything look desirable.

Art Direction

I believe in a clear vision for the entire business case of a product. I prefer to stay involved as Art Director to ensure the marketing package meets the requirements even after the product design is finished. From the first sketch to the campaign, I make sure it sells.

Industries

As Designer Of The Good Life, the industries I can help the best are also the categories I love the most. My personal interest goes to Food, Wellness, Leisure, Fashion, Finance, Toys for Boys, and projects that help to make the world a better place.

Experience

I have 11 years of agency experience. I have worked on every level and have been directly responsible to work closely with clients like ING, BAM, The Dutch Government and Amsterdam RAI. I can work in a team, lead a team or just work alone hands on, depending on the project.

Working with Andrew is efficient, productive and fast. It recently resulted in a bestselling new product

Ruud Peper, Windo® Product Development

I’ve never seen anyone sketch a nice car this fast with so few lines.

Maarten Rincker, Former Design manager DAF Trucks

Andrew really understands the art of co-creation with his clients.

Antwan Radt, De7Mythen